Apologies for sending this update relatively late. I have been finding it hard to stay motivated, but I think I am currently on the cusp of defeating my sense of procrastination.
I have just finished the rough draft of my introduction and my line of reasoning seems pretty clear. I also have a wealth of difference sources, which makes me confident in my literature review. I think I am prepared to move forward, save for my method.
My method relies on a traditional qualitative analysis of different characteristics of advertising, taking the reader through important qualities of an ad (both print and media) that lead to specific messages being constructed (in my case, I am looking for those related to family togetherness, convenience, etc.).
The issue is, my method also has a not-so-well-fleshed-out quantitative component, which is nothing more than a tally chart. To me, this approach seems subjective and too “soft” to perform any meaningful statistical analysis. It is merely acting as a checklist. So my next big hurdle would be to find a way to make this side of my method more “solid” in order for it to actually contribute to my conclusion and discussion.
Otherwise I have the rest of the materials needed to write my paper… besides motivation (but it is coming).